Invincible Apple: 10 Lessons From the Coolest Company Anywhere
- Go into your cave.
- It’s OK to be King.
- Transcend Orthodoxy.
- Just Say No.
- Serve Your Customer, no really.
- Everything is Marketing.
- Kill The Past.
- Turn Feedback into Inspiration.
- Don’t Invent, Reinvent.
- Play By Your Own Clock.